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Presentation
The showroom in Via Roma, in the very heart of modern Pescara,
is unexpected, almost a casket full of precious and tasteful objects
resulting from the skilful processing of gold and silver. These
special jewels are designed by Italo Lupo, together with the Customer,
with an eye to a small-series production based on unique patterns.
All the objects are manually made with gold 750/000 or silver
925/000. Thanks to a wide range of equipment and tools, the production
in series of gold or silver medals, promotional objects, corporate
pins, etc. is also possible; our company can also provide all
the relevant sketches, drawings and prototypes. We can offer a
wide range of products because we are artisans and do not have
the mass-production or fixed plan constraints of larger companies.
More than everything else, we want to create new and different
things. In other words, we leave…. the obvious gold to the others!
"Presentosa" This jewel was often given to young women as a promise
of love; the word comes from "presente", i.e. a present, a gift,
which then turned into "presentenza" and "presentosa" in the local
dialect. This is why the heart decoration is the most common for
this jewel. The jewel has a star shape, with one or two hearts
in the middle surrounded by filigree or wire spirals. It was very
common in the area of Lanciano, Valle Peligna and L'Aquila, but
also in other areas of southern Italy: the most important producing
centres were Agnone and Guardiagrele. Gabriele D'Annunzio, who
was often inspired by the Abruzzo folklore, called it presentosa"
in his work "Il tionfo della morte" (1894), thus rendering it
famous at national level (from the book "Ori e argenti d'Abruzzo"
by Adriana Gandolfi and Ezio Mattiocco, published by CARSA ) Our
"presentosa" is hand-made with 750/000 gold and has a unique pattern.
The boxes that we use to pack "presentosa" and other typical handicrafts
of Abruzzo are made of Maiella stone dug out from the Lettomanoppello
pit, next to the Maiella Mountain, also known as the "mother mountain"
The goldsmith Lupo designed and carved them. This raw material
and its soft shapes are the symbol of the beautiful land of Abruzzo.
Heart of Abruzzo The heart is one of the most typical symbols
of Abruzzo. It can be found in many objects which were commonly
used by the Abruzzo shepherds at the end of the Eighteenth century.
Pescocostanzo goldsmiths used to make heart-shaped pendants where
the shepherds put the hair of their beloved ones when they left
for the transhumance. The heart also contains other shapes: the
sun, i.e. the symbol of male fertility; the moon, the symbol of
female fertility; the horn, a lucky symbol. The profile pattern
is the symbol of gemmation, i.e. the renewal of life. Pescarina,
the sea "presentosa" Pescarina was chosen by Pescara as the jewel
which represents the city. For cultural and geographic reasons,
contrary to the Abruzzo goldsmith's tradition, Pescara has always
had a mountain tradition. Therefore it does not have a typical
precious jewel or an object which represents the city. Hence the
idea to combine the filigree with the starfish, typical of our
beaches. The Piceni people On the occasion of the exhibitions
devoted to the Piceni people, held in the Archaeological Museums
of Teramo and Ascoli Piceno, we have decided to pay a tribute
to a culture which, in good and evil, is part of the DNA of Abruzzo.
We have created some jewels inspired by the Piceni and adapted
them to the current fashion needs.
| Italo
Lupo |
| Via Roma,
35 |
| 65122
PESCARA |
| Telephone
e fax: 0039/08527666 |
| Partita
Iva: It00936230689 |
- Informations,
Order -
e-mail:luporo@italolupo.it
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