bELLA iTALIA

"The quality of life"

Dubai, 23-25 September 2002

PRESENTATION

Bella Italia" is an event which promotes the well known worldwide "Made in Italy".

The event is held out in an official context, under the auspices of the Presidency of the Council of Ministers, the Italian Ministry of Foreign Affairs, the Italian Ministry of Productive Activities and the Italian Embassy in Abu Dhabi.

"Bella Italia" presents Italian traditional and modern ceramics tableware, giftware, decorative items, home textiles, furniture, fashion, handbags and leather accessories, quality Italian wines, liqueurs, extra virgin olive oil, truffle, pasta, sauces, confectionery and organic products with the support of important and prestigious Italian Companies.

The project involves several actions in business, economics, cultural and tourism areas, with the aim to develop commercial opportunities in the most important international markets.

"Bella Italia" works out in a gastronomic framework which represents one of the most important elements of the event itself. We feel that gastronomy has proved to be an important representative flag of our Country, allowing us to open markets for non-food products as well as handicraft and other production.

It's possible with "Bella Italia" to get in touch with our Country because it offers a global image of "Made in Italy and we feel that in this way it can assure the best results, increasing our integrated actions in selected foreign markets.

A selection of the best products made in Italy represents an important window to our regions for all business operators of the Gulf Area interested in this charming ideal journey through one of the most beautiful European countries.